HubSpot Vs Salesforce: Which CRM should you choose in 2023?

In this comparison article we are going to look at the main differences between HubSpot and Salesforce's CRM software, compare the features, the prices for each, and which is a better option for a startup, a small business, and an enterprise.

HubSpot Salesforce
Designed to help manage sales interactions with customers and potential customers. Helps manage your sales, customer service, and marketing efforts in a unified environment.

Pricing & Plans comparison:

HubSpot pricing Salesforce pricing
Free plan
Free trial period 14 days. No credit card required 30 days. No credit card required
Annual discout 11.11% 0%
Monthly payment plans

Users: 1
No FREE plan

Users: 2
$10/mo per additional user

Users: 1
$300/year per additional user

Users: 5
$100/mo per additional user

Users: 1
$960/year per additional user

Users: 10
$120/mo per additional user

Users: 1
$1980/year per additional user

Users: 1
$3960/year per additional user

Essential feature set comparison:

In the below table, we look at the absolute necessary features that any CRM software should have, and we compare Salesforce and Hubspot for these must-have necessary features.

HubSpot Salesforce
Lead management
Contact management
Account management
Pipeline / Deal management
Add sales team / reps
Add follow ups - with tasks, notes
Activity feed
Send emails from CRM
Forecasting sales

Nice-to-have feature set comparison

In the below table we look at the additional features which are not critical to a CRM, but are useful and provide additional context for your sales teams.

HubSpot Salesforce
Advanced reporting features
Files management
Mobile app
Automate processes
Google calendar integration
Extra collaboration tools
Integration with third-party apps
Enterprise Territory Management
Create custom objects

Compare with competitors and other CRM alternatives

Compare Salesforce and Hubspot with other popular CRM alternatives and competitors.

HubSpot - compare alternatives Salesforce - compare alternatives
HubSpot vs Zoho Salesforce vs Zoho
HubSpot vs ClickUp Salesforce vs ClickUp
HubSpot vs Monday Sales CRM Salesforce vs Monday Sales CRM
HubSpot vs ActiveCampaign for Sales Salesforce vs ActiveCampaign for Sales
HubSpot vs Close CRM
HubSpot vs Nextiva
HubSpot vs Bigin CRM
HubSpot vs Zendesk Sunshine Sell
HubSpot vs Pipedrive
HubSpot vs Keap
HubSpot vs Freshsales (from Freshworks)
HubSpot vs Less Annoying CRM


If you are a startup or a small business trying a CRM for the first time, HubSpot's CRM is easier to setup and their free plan is more attractive than jumping in immediately into an annual Salesforce plan. But, if you are familiar with CRMs, or have someone to setup and implement a CRM properly, Salesforce maybe the better option. For enterprises, Salesforce does offer more customisations.

More resources:

Salesforce CRM training tutorial for beginners (2023)
This salesforce CRM training tutorial is aimed at beginner and intermediate users, and assumes that you have access to either a free or a paid Salesforce account so that you can follow along and experiment the changes on your own Salesforce CRM and dashboards. By the end of this tutorial