HubSpot Vs Zendesk: Which CRM should you choose in 2023?

In this comparison article we are going to look at the main differences between HubSpot and Zendesk CRM software, compare the features, the prices for each, and which is a better option for a startup, a small business, and an enterprise.

HubSpot Zendesk Sunshine Sell CRM
Designed to help manage sales interactions with customers and potential customers. All in one platform for your sales team.

Pricing & Plans comparison:

HubSpot pricing Zendesk pricing
Free plan
Free trial period 14 days. No credit card required 14 days. No credit card required
Annual discout 11.11% 25%
Monthly payment plans

Users: 1
No free plan

Users: 2
$10/mo per additional user

Users: 1
$25/mo per additional user

Users: 5
$100/mo per additional user

Users: 1
$69/mo per additional user

Users: 10
$120/mo per additional user

Users: 1
$149/mo per additional user

Users: 1
$219/mo per additional user

Essential features comparison between HubSpot and Zendesk Sell CRM:

In the below table, we look at the absolute necessary features that any CRM software should have, and we compare Zendesk CRM versus Hubspot for these must-have necessary features.

HubSpot Zendesk Sunshine Sell CRM
Lead management
Contact management
Account management
Pipeline / Deal management
Add sales team / reps
Add follow ups - with tasks, notes
Activity feed
Send emails from CRM
Forecasting sales

Nice-to-have feature comparison (HubSpot vs Zendesk Sell CRM)

In the below table we look at the additional features which are not critical to a CRM, but are useful and provide additional context for your sales teams.

HubSpot Zendesk Sell CRM
Advanced reporting features
Files management
Mobile app
Automate processes
Google calendar integration
Extra collaboration tools
Integration with third-party apps
Enterprise Territory Management
Create custom objects

Compare with competitors and other CRM alternatives

Compare Zendesk Sunshine Sell CRM and Hubspot with other popular CRM alternatives and competitors.

HubSpot - compare alternatives Zendesk CRM - compare alternatives
HubSpot vs Zoho
HubSpot vs Salesforce
HubSpot vs ClickUp
HubSpot vs Monday Sales CRM
HubSpot vs ActiveCampaign for Sales
HubSpot vs Close CRM
HubSpot vs Nextiva CRM
HubSpot vs Bigin by Zoho
HubSpot vs Pipedrive
HubSpot vs Keap
HubSpot vs Freshsales (from Freshworks)
HubSpot vs Less Annoying CRM


HubSpot's free plan makes it more attractive and you are able to sign up and test the CRM before paying for a paid plan.