HubSpot Vs ActiveCampaign for Sales: Which CRM should you choose in 2023?
In this comparison article we are going to look at the main differences between HubSpot and ActiveCampaign for Sales software, compare the features, the prices for each, and which is a better option for a startup, a small business, and an enterprise.
| HubSpot | ActiveCampaign for Sales |
| Designed to help manage sales interactions with customers and potential customers. | All in one email marketing + automation + CRM tools. |
Pricing & Plans comparison:
| HubSpot pricing | ActiveCampaign for Sales pricing | |
| Free plan | ✓ | ✕ |
| Free trial period | 14 days. No credit card required | 14 days. No credit card required |
| Annual discout | 11.11% | 18% |
| Monthly payment plans | ✓ | ✓ |
| Plans |
FREE
$0/mo Users: 1 |
No free plan
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STARTER
$20/mo Users: 2 $10/mo per additional user |
PLUS
$23/mo Users: 1 $23/mo per additional user |
|
|
PROFESSIONAL
$500/mo Users: 5 $100/mo per additional user |
PROFESSIONAL
$59/mo Users: 1 $59/mo per additional user |
|
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ENTERPRISE
$1200/mo Users: 10 $120/mo per additional user |
ENTERPRISE
Custom quote Users: 1 Custom quote per additional user |
Essential feature set comparison between HubSpot and ActiveCampaign:
In the below table, we look at the absolute necessary features that any CRM software should have, and we compare ActiveCampaign for Sales versus Hubspot for these must-have necessary features.
| HubSpot | ActiveCampaign for Sales | |
| Lead management | ✕ | ✕ |
| Contact management | ✓ | ✓ |
| Account management | ✓ | ✓ |
| Pipeline / Deal management | ✓ | ✓ |
| Add sales team / reps | ✓ | ✓ |
| Add follow ups - with tasks, notes | ✓ | ✓ |
| Activity feed | ✓ | ✓ |
| Send emails from CRM | ✓ | ✓ |
| Reports | ✓ | ✓ |
| Forecasting sales | ✓ | ✓ |
Nice-to-have feature comparison (HubSpot vs ActiveCampaign for Sales)
In the below table we look at the additional features which are not critical to a CRM, but are useful and provide additional context for your sales teams.
| HubSpot | ActiveCampaign for Sales | |
| Advanced reporting features | ✓ | ✓ |
| Files management | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Automate processes | ✓ | ✓ |
| Google calendar integration | ✓ | ✓ |
| Extra collaboration tools | ✓ | ✓ |
| Integration with third-party apps | ✓ | ✓ |
| Enterprise Territory Management | ✓ | ✕ |
| Create custom objects | ✕ | ✕ |
Compare with competitors and other CRM alternatives
Compare ActiveCampaign for Sales and Hubspot with other popular CRM alternatives and competitors.
| HubSpot - compare alternatives | ActiveCampaign for Sales - compare alternatives |
| HubSpot vs Zoho | |
| HubSpot vs Salesforce | |
| HubSpot vs ClickUp | |
| HubSpot vs Monday Sales CRM | |
| HubSpot vs Close CRM | |
| HubSpot vs Nextiva | |
| HubSpot vs Bigin CRM | |
| HubSpot vs Zendesk Sunshine Sell | |
| HubSpot vs Pipedrive | |
| HubSpot vs Keap | |
| HubSpot vs Freshsales (from Freshworks) | |
| HubSpot vs Less Annoying CRM |
Conclusion
HubSpot's free plan makes it the most affordable CRM between HubSpot and ActiveCampaign for Sales.