HubSpot Vs Keap: Which CRM should you choose in 2023?
In this comparison article we are going to look at the main differences between HubSpot and Keap CRM software, compare the features, the prices for each, and which is a better option for a startup, a small business, and an enterprise.
| HubSpot | Keap CRM |
| Designed to help manage sales interactions with customers and potential customers. | Designed to help your sales teams grow their revenue. |
Pricing & Plans comparison:
| HubSpot pricing | Keap pricing | |
| Free plan | ✓ | ✕ |
| Free trial period | 14 days. No credit card required | 14 days. No credit card required |
| Annual discout | 11.11% | 20% |
| Monthly payment plans | ✓ | ✓ |
| Plans |
FREE
$0/mo Users: 1 |
No free plan
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STARTER
$20/mo Users: 2 $10/mo per additional user |
PRO
$199/mo Users: 2 $29/mo per additional user |
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PROFESSIONAL
$500/mo Users: 5 $100/mo per additional user |
MAX
$289/mo Users: 3 $29/mo per additional user |
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ENTERPRISE
$1200/mo Users: 10 $120/mo per additional user |
MAX CLASSIC
Custom quote Users: 1 Custom quote per additional user |
Essential features comparison between HubSpot and Keap CRM:
In the below table, we look at the absolute necessary features that any CRM software should have, and we compare Keap versus Hubspot for these must-have necessary features.
| HubSpot | Keap CRM | |
| Lead management | ✕ | ✓ |
| Contact management | ✓ | ✓ |
| Account management | ✓ | ✓ |
| Pipeline / Deal management | ✓ | ✓ |
| Add sales team / reps | ✓ | ✓ |
| Add follow ups - with tasks, notes | ✓ | ✓ |
| Activity feed | ✓ | ✓ |
| Send emails from CRM | ✓ | ✓ |
| Reports | ✓ | ✓ |
| Forecasting sales | ✓ | ✓ |
Nice-to-have feature comparison (HubSpot vs Keap)
In the below table we look at the additional features which are not critical to a CRM, but are useful and provide additional context for your sales teams.
| HubSpot | Keap CRM | |
| Advanced reporting features | ✓ | ✓ |
| Files management | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Automate processes | ✓ | ✓ |
| Google calendar integration | ✓ | ✓ |
| Extra collaboration tools | ✓ | ✓ |
| Integration with third-party apps | ✓ | ✓ |
| Enterprise Territory Management | ✓ | ✓ |
| Create custom objects | ✕ | ✕ |
Compare with competitors and other CRM alternatives
Compare Keap CRM and Hubspot with other popular CRM alternatives and competitors.
Conclusion
HubSpot's free plan makes it more attractive and you are able to sign up and test the CRM before paying for a paid plan - but if you are looking for a complete CRM which can scale as you grow, and you can customize according to your needs, Keap maybe a better choice.