Salesforce vs ActiveCampaign for Sales: Which CRM should you choose in 2023?
In this comparison article we are going to look at the main differences between ActiveCampaign for Sales and Salesforce's CRM software, compare the features, the prices for each, and which is a better option for a startup, a small business, and an enterprise.
| ActiveCampaign for Sales | Salesforce |
| All in one email marketing + automation + CRM tools. | Helps manage your sales, customer service, and marketing efforts in a unified environment. |
Pricing & Plans comparison:
| ActiveCampaign for Sales pricing | Salesforce pricing | |
| Free plan | ✕ | ✕ |
| Free trial period | 14 days. No credit card required | 30 days. No credit card required |
| Annual discout | 18% | 0% |
| Monthly payment plans | ✓ | ✕ |
| Plans |
PLUS
$23/mo Users: 1 $23/mo per additional user |
STARTER
$300/year Users: 1 $300/year per additional user |
|
PROFESSIONAL
$59/mo Users: 1 $59/mo per additional user |
PROFESSIONAL
$960/year Users: 1 $960/year per additional user |
|
|
ENTERPRISE
Custom quote Users: 1 |
ENTERPRISE
$1980/year Users: 1 $1980/year per additional user |
|
|
UNLIMITED
$3960/year Users: 1 $3960/year per additional user |
Essential feature comparison - ActiveCampaign for Sales vs Salesforce:
In the below table, we look at the absolute necessary features that any CRM software should have, and we compare Salesforce and ActiveCampaign for Sales for these must-have necessary features.
| ActiveCampaign for Sales | Salesforce | |
| Lead management | ✕ | ✓ |
| Contact management | ✓ | ✓ |
| Account management | ✓ | ✓ |
| Pipeline / Deal management | ✓ | ✓ |
| Add sales team / reps | ✓ | ✓ |
| Add follow ups - with tasks, notes | ✓ | ✓ |
| Activity feed | ✓ | ✓ |
| Send emails from CRM | ✓ | ✓ |
| Reports | ✓ | ✓ |
| Forecasting sales | ✓ | ✓ |
Nice-to-have features comparison between ActiveCampaign for Sales and Salesforce:
In the below table we look at the additional features which are not critical to a CRM, but are useful and provide additional context for your sales teams.
| ActiveCampaign for Sales | Salesforce | |
| Advanced reporting features | ✓ | ✓ |
| Files management | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Automate processes | ✓ | ✓ |
| Google calendar integration | ✓ | ✓ |
| Extra collaboration tools | ✓ | ✓ |
| Integration with third-party apps | ✓ | ✓ |
| Enterprise Territory Management | ✕ | ✓ |
| Create custom objects | ✕ | ✓ |
Compare with competitors and other CRM alternatives
Compare Salesforce and ActiveCampaign for Sales with other popular CRM alternatives and competitors.
| ActiveCampaign for Sales - compare alternatives | Salesforce - compare alternatives |
| ActiveCampaign for Sales vs HubSpot | Salesforce vs Hubspot |
| Salesforce vs Zoho | |
| Salesforce vs ClickUp | |
| Salesforce vs Monday Sales CRM |
Conclusion
If you are familiar with CRMs, or have someone to setup and implement a CRM properly, Salesforce is definitely the better option when comparing Salesforce and ActiveCampaign for Sales CRM.
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