14 Best CRM Softwares for Hotels in 2023
Hotels can use CRM softwares to better sell their services to the B2B market, corporates, and long term stays. In this article we are going to look at the top 14 best CRM software for hotels, and compare the features, the prices for each CRM, and which is a better option for a hotel.
The primary goals of a hotel CRM software is to improve the B2B sales processes to long term and whole-sale customers, and to close more sales in the hotel industry. Hotels deal with different set of clients who have unique needs, preferences, and expectations, and the sales process and lifecycle for each set of client will be different - therefore it is good to have a software that can help track hotel sales, and show you where each sale is in the sales lifecycle process.
If you look at what the sales lifecycle pipeline looks like for a hotel doing B2B sales - it could go from Lead Qualification stage, to Needs Analysis stage, to Value proposition stage, to Identifying decision makers, to sharing Proposal price quotes, to Negotiations and review stages, to the closed stage. In the below section, we are doing to look at a few of the popular Hotel CRM softwares, and rate them on these features and prices.
14 Hotel CRM software examples:
1. Zoho
About: Zoho is a software company building a whole suite of products targeting small medium businesses and hotels.
Zoho pricing, plan and feature details:
| Zoho CRM features | |
| Free plan | ✓ |
| Free trial period | 14 days. No credit card required |
| Annual discount | 45% |
| Monthly payment plans | Yes |
| Plans |
Free plan
$0/mo Users: 5
UNLIMITED
$7/mo Users: 1 $7/mo per additional user
BUSINESS
$12/mo Users: 1 $12/mo per additional user
BUSINESS PLUS
$19/mo Users: 1 $19/mo per additional user
ENTERPRISE
Custom quote Users: 1 Custom quotes per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
2. Salesforce
About: Helps manage your sales, customer service, and hotel marketing efforts in a unified environment.
Salesforce pricing, plan and feature details:
| Salesforce CRM features | |
| Free plan | ✕ |
| Free trial period | 30 days. No credit card required |
| Annual discount | 0% |
| Monthly payment plans | Yes |
| Plans |
STARTER
$300/year Users: 1 $300/year per additional user
PROFESSIONAL
$960/year Users: 1 $960/year per additional user
ENTERPRISE
$1980/year Users: 1 $1980/year per additional user
UNLIMITED
$3960/year Users: 1 $3960/year per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
3. HubSpot
About: Designed to help manage sales interactions with hotel customers and potential customers.
HubSpot pricing, plan and feature details:
| HubSpot Hotel CRM features | |
| Free plan | ✓ |
| Free trial period | 14 days. No credit card required |
| Annual discount | 11% |
| Monthly payment plans | Yes |
| Plans |
Free plan
$0/mo Users: 1
STARTER
$20/mo Users: 2 $10/mo per additional user
PROFESSIONAL
$500/mo Users: 5 $100/mo per additional user
ENTERPRISE
$1200/mo Users: 10 $120/mo per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
4. ClickUp
About: ClickUp is a team collaboration tool to get all your hotel work done in one place.
ClickUp pricing, plan and feature details:
| ClickUp CRM features for hotels | |
| Free plan | ✓ |
| Free trial period | 14 days. No credit card required |
| Annual discount | 45% |
| Monthly payment plans | Yes |
| Plans |
Free plan
$0/mo Users: 5
UNLIMITED
$7/mo Users: 1 $7/mo per additional user
BUSINESS
$12/mo Users: 1 $12/mo per additional user
BUSINESS PLUS
$19/mo Users: 1 $19/mo per additional user
ENTERPRISE
Custom quote Users: 1 Custom quotes per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
5. Monday Sales CRM
About: Monday is an all in one platform with CRM + project management tools built in and can also help manage communication with your hotel guests.
Monday Sales CRM pricing, plan and feature details:
| Monday CRM features for hotels | |
| Free plan | ✕ |
| Free trial period | 14 days. No credit card required |
| Annual discount | 18% |
| Monthly payment plans | Yes |
| Plans |
BASIC
$37/mo Users: 3 $12/mo per additional user
STANDARD
$50/mo Users: 3 $17/mo per additional user
PRO
$90/mo Users: 3 $30/mo per additional user
ENTERPRISE
Custom quote Users: 1 Custom quotes per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
6. ActiveCampaign for Sales
About: ActiveCampaign for Sales provides CRM with email marketing + automation + other tools for the hotel industry.
ActiveCampaign for Sales pricing, plan and feature details:
| ActiveCampaign for Sales features for hotels | |
| Free plan | ✕ |
| Free trial period | 14 days. No credit card required |
| Annual discount | 18% |
| Monthly payment plans | Yes |
| Plans |
PLUS
$23/mo Users: 1 $23/mo per additional user
PROFESSIONAL
$59/mo Users: 1 $59/mo per additional user
ENTERPRISE
Custom quote Users: 1 Custom quotes per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
7. Close CRM
About: Close is a CRM built to keep all your hotel sales activity in one place.
Close CRM pricing, plan and feature details:
| Close CRM features for hotels | |
| Free plan | ✕ |
| Free trial period | 14 days. No credit card required |
| Annual discount | 7% |
| Monthly payment plans | Yes |
| Plans |
STARTUP
$59/mo Users: 1 $59/mo per additional user
PROFESSIONAL
$329/mo Users: 3 $109/mo per additional user
ENTERPRISE
$749/mo Users: 5 $149/mo per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
8. Nextiva CRM
About: Nextiva helps you manage all your hotel's customer conversations from one place.
Nextiva CRM pricing, plan and feature details:
| Nextiva CRM features for hotels | |
| Free plan | ✕ |
| Free trial period | 7 days. No credit card required |
| Annual discount | 22% |
| Monthly payment plans | Yes |
| Plans |
ESSENTIAL
$25/mo Users: 1 $25/mo per additional user
PROFESSIONAL
$30/mo Users: 1 $30/mo per additional user
ENTERPRISE
$40/mo Users: 1 $40/mo per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
9. Bigin by Zoho
About: Bigin by Zoho looks to bring together all your hotel's customer interactions into one platform..
Bigin pricing, plan and feature details:
| Bigin CRM features | |
| Free plan | ✓ |
| Free trial period | 15 days. No credit card required |
| Annual discount | 35% |
| Monthly payment plans | Yes |
| Plans |
Free plan
$0/mo Users: 1
EXPRESS
$7/mo Users: 1 $7/mo per additional user
PREMIER
$12/mo Users: 1 $12/mo per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
10. Zendesk Sunshine Sell CRM
About: Zendesk aims to be an all in one platform for your hotel sales team.
Zendesk CRM pricing, plan and feature details:
| Zendesk Hotel CRM features | |
| Free plan | ✕ |
| Free trial period | 14 days. No credit card required |
| Annual discount | 25% |
| Monthly payment plans | Yes |
| Plans |
TEAM
$25/mo Users: 1 $25/mo per additional user
GROWTH
$69/mo Users: 1 $69/mo per additional user
PROFESSIONAL
$149/mo Users: 1 $149/mo per additional user
ENTERPRISE
$219/mo Users: 1 $219/mo per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
11. Pipedrive CRM
About: Pipedrive is a really good CRM designed to help you close more sales, and can be used for the hotel industry.
Pipedrive CRM pricing, plan and feature details:
| Pipedrive CRM features | |
| Free plan | ✕ |
| Free trial period | 14 days. No credit card required |
| Annual discount | 17% |
| Monthly payment plans | Yes |
| Plans |
ESSENTIAL
$9/mo Users: 1 $9/mo per additional user
ADVANCED
$19/mo Users: 1 $19/mo per additional user
PROFESSIONAL
$39/mo Users: 1 $39/mo per additional user
POWER
$49/mo Users: 1 $49/mo per additional user
ENTERPRISE
$59/mo Users: 1 $59/mo per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
12. Keap CRM
About: Keap CRM is designed to help your hotel sales teams grow their revenue.
Keap CRM pricing, plan and feature details:
| Keap CRM features | |
| Free plan | ✕ |
| Free trial period | 14 days. No credit card required |
| Annual discount | 20% |
| Monthly payment plans | Yes |
| Plans |
PRO
$199/mo Users: 2 $29/mo per additional user
MAX
$289/mo Users: 2 $29/mo per additional user
MAX CLASSIC
Custom quote Users: 1 Custom quote per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
13. Freshsales by Freshworks
About: Freshsales aims to be an all-in-one platform for your hotel sales, marketing and support..
Freshsales pricing, plan and feature details:
| Freshsales Hotel CRM features | |
| Free plan | ✓ |
| Free trial period | 21 days. No credit card required |
| Annual discount | 18% |
| Monthly payment plans | Yes |
| Plans |
Free plan
$0/mo Users: 3
GROWTH
$15/mo Users: 1 $15/mo per additional user
PRO
$39/mo Users: 3 $39/mo per additional user
ENTERPRISE
$69/mo Users: 1 $69/mo per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
14. Less Annoying CRM
About: Easy to setup, and built for small businesses.
Less Annoying CRM pricing, plan and feature details:
| Less Annoying CRM features | |
| Free plan | ✕ |
| Free trial period | 30 days. No credit card required |
| Annual discount | 0% |
| Monthly payment plans | Yes |
| Plans |
Monthly
$15/mo Users: 1 $15/mo per additional user |
|
Features: Excellent
OK
Missing
|
|
Lead management
Contact management
Account management
Pipeline management
Add sales team / reps
Add follow ups
Activity feed
Emails
Reports
Forcasting sales
Mobile app
Automate processes
Integration with third-party apps
Create Custom Objects
Enterprise Territory Management
|
Conclusion:
There are many good CRM softwares for hotels to choose from. If you are new to CRMs and have no one to help, it would be better to try a CRM that has a free plan - like Zoho, HubSpot, ClickUp, Bigin or Freshsales. If you have experience with CRMs and are looking for a fully customizable CRM that can scale well, you can test Salesforce, Keap, Close or Pipedrive. If you are looking for a simple hotel CRM with clear pricing plans, you can try out Less Annoying CRM.