14 Real Examples of Shopify SEO Page Title tags (And Why They Work)

Introduction

In this article we will look at over 14 of the most high traffic Shopify stores to understand how they have written their page titles.

The page title tag is the information that is displayed on your search snippet along with the meta description tag - and thus writing them effectively will lead to getting more people to visit your website from Google.

SEO for Shopify Product Pages

How to write Page Titles for Shopify Product Pages

The page title tag for a Shopify product page should be written in a different style than a page title for a collection page or the homepage. This is because someone who lands on your product page is specifically looking to buy or to know more about the product you are selling. Let's study page titles from a few popular Shopify stores to understand what they are doing well, and what could be improved. Have sorted them from good to bad - and also included poorly written titles tags as studying them will give us a good idea on what to avoid doing.

1. Add variant colour to page title

Highlights:

• ✅ Added variant colour to the page title to stand out

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front
• ❌ Did not give you a reason to click on the page title

2. Use brackets () in page title to stand out

Highlights:

• ✅ Uses brackets () in page title to stand out

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front
• ❌ Did not give you a reason to click on the page title

3. Avoid adding the brand name in the front

Highlights:

• ❌ The brand name appears in front. Instead, it is recommended to put your main keywords in the front of the page title as it matches the searched query.

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ❌ Did not give you a reason to click on the page title

4. Include primary keyword in title

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front
• ❌ Did not give you a reason to click on the page title
• ❌ The page title is too long - and Google truncates the page title.

5. Make each page title unique

Highlights:

• ✅ Uses brackets () in page title to stand out

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front
• ❌ Did not give you a reason to click on the page title

6. Do not repeat brand name in page title

Highlights:

• ❌ Repeated brand name twice in page title. This wastes valuable space which could be used to promote another product feature.

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front
• ❌ Did not give you a reason to click on the page title

7. Added variant details to page title

Highlights:

• ✅ Added variant details to the page title to make it more specific

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front
• ❌ Did not give you a reason to click on the page title

8. Make your page titles compelling

Highlights:

• ✅ Added something extra to make the title more interesting. 'Sunglasses with bottle opener' is something that will pique the curiosity of someone looking for sunglasses as it is different. If you have something that makes your product unique, make sure to add that to the title.

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front

9. Add main product feature to page title

Highlights:

• ✅ Along with the main keyword 'commuter backpack', added a benefit 'Weatherproof' to the page title to make it stand out.

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front

10. Highlighted main benefits in brackets in page title

Highlights:

• ✅ Added variant details to the page title to make it more specific

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front
• ❌ Did not give you a reason to click on the page title

SEO for Shopify Collection Pages

How to write Page Titles for Shopify Collections Pages

The page titles for Shopify Collection pages should be written in a different style than page titles for product pages. As a collection page showcases multiple products, the page title for collection pages should not be specific to a particular product, and instead highlight that you have multiple options to offer.

Below are a few examples from high traffic stores.

11. Added primary keyword + variations of keyword to the page title

Highlights:

• ✅ Added primary keyword + variations of keyword to the page title

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front

12. Added primary product + secondary products to the page title

Highlights:

• ✅ Added primary product + secondary products to the page title

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front

13. Highlighting multiple options by using "Best Selling" keyword

Highlights:

• ✅ Highlighting multiple options by using "Best Selling" keyword

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front

14. Added a call to action to the page title

Highlights:

• ✅ Added a call to action to the page title

Analysis:

• ✅ Included primary keyword in page title tag
• ✅ Added important information in the beginning
• ✅ Added a unique page title for each product
• ✅ Keeps page title length to below 60 characters
• ✅ Did not stuff keywords
• ✅ Did not put brand name in the front

What is the optimal length for Shopify page titles

The optimal length for page titles is to make it below 60 characters. This way the page title will not be truncated by Google, and it will be displayed properly everywhere.

Product Page Title Example format:

Here are a few ideas for product pages:

• Product Title | Brand (e.g., “Whey Protein Bar | HealthFoods”)
• Product Title | Collection | Brand (e.g., “Whey Protein Bar | Diet Supplements | HealthFoods”)
• CTA + Product Title | Brand (e.g., “Buy Whey Protein Bar | HealthFoods”)

Collection Page title Example format:

Here are a few ideas for collection pages:

• Collection | Brands (e.g., “Protein Bars | HealthFoods”)
• CTA + Collection | Brands (e.g., “Buy Protein Bars | HealthFoods”)