4 min read

How to post YouTube videos on Instagram

YouTube ranks second after Google when it comes to search engines. It is valid to assume that content uploaded to YouTube can easily be shared for Instagram.

With the recent boom of Instagram reels, it is a pro move to upload as much content as possible over the platform, and repurposing makes it way easier than creating content from scratch.

This article discusses how you can easily repurpose your content from YouTube to Instagram as a creator and generate tons of engagement. Follow the information given below to ace this pursuit of yours:

Is it worth it to sharing YouTube videos on Instagram?

The reasons below are enough to convince a reader why it is worth it to post YouTube videos on Instagram 

Increase engagement on YouTube: Posting brief teasers of your YouTube videos on Instagram can generate enormous engagement on YouTube. One can analyze the original video and create interesting snippets from the whole content.

Diversifying your audience over multiple platforms: A creator must have huge visibility in terms of social media for success. Instagram has blossomed into a huge business, competing with well-established social media platforms. Therefore, already having a large chunk of content posted on YouTube can be used to build a decent presence on Instagram.

This cross-posting increases subscribers and followers on YT and Instagram, respectively. It keeps the existing audience engaged as well and thus helps to build a loyal fan following.

Updated fans, happy fans: Consistently cross-posting content on YouTube and Instagram is an intricate and most suitable way to keep your audience well-updated with all the content a creator uploads. This can mean making a few Instagram reels from every form of YouTube video. Keeping the fans engaged with fun and interesting content is a nice way to make them stay.

How to post YouTube videos on Instagram:

Finally, to answer the most important question of this article, Here’s how you, as a creator, can easily post YouTube videos on Instagram by following these steps:

  1. Download the YouTube video to be posted: The basic requirement for uploading on Instagram is downloading the desired video from YouTube. After this, one has to adjust the format of the given video according to Instagram’s format and then later upload it. You can visit various online websites to download YouTube videos on your computer desktop or iPhone. Their simple-to-follow steps and streamlined methods help creator complete the download of their videos. For Android users, multiple downloaders are available on the internet and in the Google Play Store. One can search the internet, analyze the ratings, and find the most suitable downloader for them.
  2. Instagram’s format: After the video is downloaded, one is required to format it according to Instagram’s resolution requirements. Otherwise, the quality and utilization are compromised in the process of cross-posting. Therefore, one can use any video editor of their choice or find out the best available for their device by searching on Google. Edit the YouTube video by changing its format to that of Instagram.
  3. Instagram upload: After meeting the requirements given above, one can proceed to post the video on Instagram.

Instagram’s video resolution format is as follows:

  1. The aspect ratio of the video is to range from 1.91:1 to 9:16.
  2. A minimum frame rate of 30 FPS and a minimum resolution of 720 pixels are required.
  3. The maximum file size for 10 minutes of video and 60 minutes of video is 650 MB and 3.6 GB, respectively.

Steps to post the video on Instagram

  1. Find the + sign in your Instagram; it may be different for various Instagram accounts due to a changed orientation. However, it is mostly at the bottom of the screen.
  2. Select the desired video, and then choose the option of how you want to upload the video. The reels outperform every other function on Instagram.
  3. Since the video is already uploaded and cropped, One only needs to apply filters and add the cover photo.
  4. Videos longer than 1 minute can either be trimmed and uploaded as reels or full-length videos can be uploaded as posts, depending on the user’s choice.
  5. Click on upload.

The information given above is all that is required to download a video from YouTube and upload it to Instagram. However, as a creator, one’s work does not end here. It has only begun.

Genuine promotion and presentation skills to sell one’s product are crucial for success on platforms such as Instagram and YouTube. To make sure one’s video performs well on Instagram, their YouTube profile is also boosted.

One must share the link to that particular video on multiple platforms and work on strategies to improve user engagement. A video’s performance on Instagram can be measured by analyzing its:

Reach (number of views), engagement (amount of people who reacted), average watch time, demographics or location of your majority targeted audience, and Click-through rates or visibility of your post as an ad on Instagram.

Summary:

With the recent boom in Instagram’s business as a social media platform, a creator needs to create content on Instagram, as it is responsible for a relatively larger reach and impact on the public.

It is worth it to upload content on Instagram that is repurposed from YouTube, as it has multiple benefits. These benefits include:

  1. Increasing engagement over YouTube: Instagram can be used to navigate traffic to YouTube by using teasers or trailers of the bigger videos already uploaded on YouTube.
  2. Being able to diversify your audience as a creator over multiple platforms.
  3. Lastly, Instagram can also be used to keep your audience up to date with your content, which has been proven to increase user engagement.

One can do so by downloading the desired video from YouTube using a downloader, altering its resolution according to Instagram’s requirements, and ultimately uploading it to the platform. This can easily help a creator build a huge presence on the internet, given that they are consistently dedicated to their cause.