Simrat

Lessons learnt from brand blunders Swimming across social media can be like trying to surf for the first time. Exhilarating, but also very very tricky! Here are five belly-flop moments when brands missed the mark, and drove up engagement in all the wrong ways. A single oops tweet or post

Tired of the endless stream of contradictory articles telling you when to post on Instagram for maximum engagement? We get it. It seems like everyone and their uncle has an opinion on the best time to hit that ‘post’ button. But fear not, fellow doom-scroller! In this ever-evolving landscape of

Critical errors to avoid for social media success this year. The landscape of social media continues to evolve faster than an influencer can change outfits for a single post. Which presents us with both exciting opportunities to create content in new formats regularly and daunting challenges to stand out in